Here’s why freelancers can benefit from attending LILK
Freelancing in the current climate is hard work. Many of you find it difficult to get your foot in to the door, especially when companies often use past employees or the same person for ad-hoc work. That’s why networking at events like LILK is so important when hunting for new opportunities.
With hundreds of people in attendance, you’re bound to bump in to a few who know what it’s like being in your shoes. You never know who you’re brushing shoulders with; many companies like to keep an eye out for talented people to work with. Here’s a few tips for getting the most out of your networking opportunity.
When approaching potential new contacts, just be you! Express a passion and love for what you do. Showcase your knowledge and an interest in the person you’re having a conversation with. Networking is about building relationships, not selling your product. Which leads us on to…
Preparing for a networking event is important for anyone who wants to benefit from it. Set yourself three main goals before entering any conversation; give a great first impression, be able to hold the conversation and distribute a business card. Be memorable and you’ll reap the rewards as business is never done on the night, but always in the days, weeks, even months afterwards.
Continue the conversation
To really build and maintain a new relationship, follow up conversations the next day. Connect with the people you met on LinkedIn and drop them a message to say hi. Again, don’t go straight in with the sales pitch; treat your new connections like friends at first and then take it from there.
Be open minded
Finally, always keep an open mind. Although you’re hunting for that next piece of business, there are lots of talented people in the room worth getting to know. There’s a great chance to collaborate with other business or freelancers in the same field as you. You could be a videographer who meets a photographer; bingo, there’s a great chance to collaborate for future business. Be willing to give, not sell – which is the motto of LILK this summer.
There are a number of success stories from freelancers who have gained business after attending LILK. We’ll be sharing their stories and the tips and tricks they’d recommend to maximizing your potential when attending LILK this summer. Claim your free ticket here.